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January 7th, 2012

creatimes:

Nike “Make It Count” campaign in the spirit of preparations for the London 2012 Olympic Games

Nike has launched a campaign for the new year, suggesting that we all step up and ‘Make It Count’. The campaign stars a number of the UK’s top athletes making personal pledges for 2012. It then encourages everyone else to join in on Twitter, by announcing their own goals via the hashtag #makeitcount.

Advertising Agency: Wieden + Kennedy London and AKQA

via Creative Review

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    Nike #Makeitcount Campaign - London 2012 Olympic Games
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    #NIKE #MAKEITCOUNT
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